WWPA’s mission is to effectively create value for its members. Staff activities include training mill personnel on lumber grades, helping member mills develop new products and procedures, gathering proprietary mill information to develop new operating benchmarks, and facilitating member collaboration to accomplish industry goals.

The biggest asset WWPA staff brings to their members is their expertise. Staff leverages that expertise to help members achieve their operational goals. Depending on the nature of the project, staff from different departments work together in functional teams to get things done. Effectiveness is measured by the positive impact on the members.